Research methodology: concepts and cases
Chawla, Deepak
Research methodology: concepts and cases - 2nd ed. - New Delhi: Vikas Publishing House Pvt Ltd, 2016. - xxx, 789 p.
Includes index.
The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
9789325982390
Research methodology
300.72 CHA
Research methodology: concepts and cases - 2nd ed. - New Delhi: Vikas Publishing House Pvt Ltd, 2016. - xxx, 789 p.
Includes index.
The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
9789325982390
Research methodology
300.72 CHA