Marketing communications offline and online integration, engagement and analytics
Smith, P.R.
Marketing communications offline and online integration, engagement and analytics by PR Smith and Ze Zook - 6 ed. - London Kogan Page 2016 - xxii, : 578p.
Includes index
658.802 SMI
Marketing communications offline and online integration, engagement and analytics by PR Smith and Ze Zook - 6 ed. - London Kogan Page 2016 - xxii, : 578p.
Includes index
658.802 SMI