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Consumer behavior

Schiffman, Leon G.

Consumer behavior by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh kumar - 10 ed. - New Delhi Dorling Kindersley (India) pvt ltd 2010 - xix, : 486 + v.p.

Inacludes bibliographical references and index

Dewey Class. No.: 658.8342 SCH

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