Engaging customers using big data how marketing analytics are transforming business
Sathi, Arvind
Engaging customers using big data how marketing analytics are transforming business - New York Palgrave Macmillan 2014 - ix, : 215p
Includes bibliographical references and index
658.83 SAT
Engaging customers using big data how marketing analytics are transforming business - New York Palgrave Macmillan 2014 - ix, : 215p
Includes bibliographical references and index
658.83 SAT