Mastering the hype cycle how to choose the right innovation at the right time

Fenn, Jackie

Mastering the hype cycle how to choose the right innovation at the right time Jackie Fenn and Mark Raskino - Boston Harvard Business Press 2008 - xviii, : 237p 

Includes bibliographical references and index 

658.406 FEN 

Williamson Magor Library | International Management Institute New Delhi