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Marketing strategy and competitive positioning

Hooley, Graham J

Marketing strategy and competitive positioning Graham J Hooley, Nigel F. Piercy and Brigitte Nicoulaud - 4th ed. - New Delhi Dorling Kindersley (India) pvt ltd 2009 - xviii,614p

Includes bibliographical references and index

ISBN: 9788131727997

Dewey Class. No.: 658.802 HOO

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