Kellogg on branding the marketing faculty of the kellogg school of management

Kellogg on branding the marketing faculty of the kellogg school of management edited by M. Tybout and Tim Calkins forward by philip Kotler - New Delhi Wiley India (p) ltd 2005 - xvii,334p 

Includes index 

658.827 KEL

Williamson Magor Library | International Management Institute New Delhi