Kellogg on branding the marketing faculty of the kellogg school of management
Kellogg on branding the marketing faculty of the kellogg school of management
edited by M. Tybout and Tim Calkins forward by philip Kotler
- New Delhi Wiley India (p) ltd 2005
- xvii,334p
Includes index
658.827 KEL
Includes index
658.827 KEL