Consumer behavior and managerial decision making
Kardes, Frank R
Consumer behavior and managerial decision making - 2nd ed. - New Jersey Prentice Hall 2002 - xviii,457p
Includes bibliographical references and index
658.8342 KAR
Consumer behavior and managerial decision making - 2nd ed. - New Jersey Prentice Hall 2002 - xviii,457p
Includes bibliographical references and index
658.8342 KAR