Advertising worldwide Concepts, theories and Practice of International, multinational and global advertising Marieke K. De Mooij with Warren J. Keegan

By: Contributor(s): Material type: TextTextPublication details: New York Prentice Hall 1991Description: xvi, : 440p. : 24cm. Subject(s): DDC classification:
  • 659.1 MOO 
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Includes index 

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