APA
McGrath M. E., . (1995). Product strategy for high - technology companies. New York: Irwin.
Chicago
McGrath Michael E, . 1995. Product strategy for high - technology companies. New York: Irwin.
Harvard
McGrath M. E., . (1995). Product strategy for high - technology companies. New York: Irwin.
MLA
McGrath Michael E, . Product strategy for high - technology companies. New York: Irwin. 1995.