APA
Aaker D. A., Kumar V. D. G. S., . (1995). Marketing research. New York: John Wiley & Sons.
Chicago
Aaker David A, Kumar V Day George S, . 1995. Marketing research. New York: John Wiley & Sons.
Harvard
Aaker D. A., Kumar V. D. G. S., . (1995). Marketing research. New York: John Wiley & Sons.
MLA
Aaker David A, Kumar V Day George S, . Marketing research. New York: John Wiley & Sons. 1995.