Influencers & creators : business, culture and practice

By:

Kozinets, Robert V

Material type: Text

TextPublication details: New Delhi: Sage; c2023. Description: xii, 371pISBN:

9781529768640

Subject(s):

DDC classification:

658.872 KOZ

Summary: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 KOZ (Browse shelf(Opens below))	Available	22350

Includes bibliographical references and index.

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands.

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