Creativity for innovation management : tools and techniques for creative thinking in practice

By:

Goller, Ina

Contributor(s):

Bessant, John [Author]

Material type: Text

TextPublication details: Oxon: Routledge, c2024Edition: 2nd edDescription: ix, 271pISBN:

9781032127699

Subject(s):

DDC classification:

658.4063 GOL

Summary: Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship. This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.4063 GOL (Browse shelf(Opens below))	Available	22062

Includes bibliographical references and index.

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management

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