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Marketing management: text and cases

By: Material type: TextTextPublication details: New Delhi: Taxmann Publications (P.) Ltd., 2022.Edition: 3rd edDescription: I-32, 835 pISBN:
  • 9789356222212
Subject(s): DDC classification:
  • 658.802 PAN
Summary: This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: Opening up of the Indian economy in the 90s Entry of multinational companies across industries Indian information technology space, leading the global change in the digital revolution
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 PAN (Browse shelf(Opens below)) Available 22000

This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:
Opening up of the Indian economy in the 90s
Entry of multinational companies across industries
Indian information technology space, leading the global change in the digital revolution

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