Market research in practice : an introduction to gaining greater market insight

By:

Hague, Paul

Material type: Text

TextPublication details: London: Kogan Pages, 2022.Edition: 4th edDescription: xvi, 372 pISBN:

9781398602823

Subject(s):

DDC classification:

658.83 HAG

Summary: Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.

List(s) this item appears in: New Arrivals

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.83 HAG (Browse shelf(Opens below))	Available	21880

Includes bibliographical references and index.

Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.

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