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Consumer behavior Building marketing strategy by David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw-Hill Education (India) Pvt Ltd 2020Edition: 13th ed.  Description: xxv, 929p ISBN:
  • 9789389538052 
Subject(s): DDC classification:
  • 658.8342 MOT 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8342 MOT  (Browse shelf(Opens below)) Available 20843
Book Book International Management Institute New Delhi 658.8342 MOT  (Browse shelf(Opens below)) Available 20842

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi