Eating the big fish how challenger brands can compete against brand leaders
Material type:
TextPublication details: New Jersey Jon Wiley & sons inc 2009Edition: 2nd ed. Description: xxiv,336p Subject(s): DDC classification: - 658.827 MOR
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
International Management Institute New Delhi | 658.827 MOR (Browse shelf(Opens below)) | Checked out | 31/10/2024 | 16638 |
Includes bibliograhical references and index
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