Eating the big fish how challenger brands can compete against brand leaders

By: Material type: TextTextPublication details: New Jersey Jon Wiley & sons inc 2009Edition: 2nd ed.  Description: xxiv,336p Subject(s): DDC classification:
  • 658.827 MOR 
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Item type Current library Call number Status Date due Barcode
Book Book International Management Institute New Delhi 658.827 MOR  (Browse shelf(Opens below)) Checked out 31/10/2024 16638

Includes bibliograhical references and index 

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Williamson Magor Library | International Management Institute New Delhi