| 000 | 01393aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213623.0 | ||
| 008 | 241204b2002 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aQualitative market research _bprinciple and practice _cedited by Gill Ereaut, Mike Imms, and Martin Callingham |
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| 260 |
_aLondon _bSage Publication _c2002 |
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| 690 | _aQualitative research | ||
| 690 | _aMarketing research | ||
| 920 | _a9945 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.83 QUA(Ref.) | ||
| 300 | _a7v. v.p. | ||
| 500 | _aContents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research | ||
| 700 | _aEreaut, Gill Imms, Mike Callingham, Martin | ||
| 945 | _aQualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms, and Martin Callingham | ||
| 960 | _aLondon: Sage Publication, 2002. | ||
| 969 | _aBooks | ||
| 909 | _p12008 (Ref.) Accn No.Item StatusAdd IdLocationItem Category12008Ref.R12009Ref.R12010Ref.R12011Ref.R12012Ref.R12013Ref.R12014Ref.R RESTRICTED_DOC N' | ||
| 999 |
_c9955 _d9955 |
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