000 00928aam a2200205 4500
005 20241204213623.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe ultimate CRM handbook
_bstrategies and concepts for building enduring customer loyalty and profitability
_cedited by John G Freeland
260 _aNew York
_bMcGraw-Hill
_c2003
690 _aCustomer loyalty
690 _aBrand name products-Marketing-Management
690 _aCustomer relations-Management
920 _a9923
082 _a658.812 ULT
300 _aix, : 353p. 
700 _aFreeland, John G 
904 _aCRM handbook 
945 _aThe ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G Freeland 
960 _aNew York: McGraw-Hill, 2003. 
969 _aBooks 
909 _p12054 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category12054Ref.R RESTRICTED_DOC    N'
999 _c9933
_d9933