000 00849aam a2200217 4500
005 20241204213621.0
008 241204b1993 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aPrinciple of marketing ; a global perspective
_cRichardJ J. Somenik ,Gary Bamossy
260 _aCincennati
_bSouth Western Publishing
_c1993
690 _aMarketing Management
920 _a9833
082 _a658.8 SOM 
100 _aSomenik ,Richard J.
300 _axxii, : 627p. 
500 _aIncludes bibliographical references and index 
700 _aBamossy,Gary 
945 _aPrinciple of marketing ; a global perspective / RichardJ J. Somenik ,Gary Bamossy 
960 _aCincennati: South Western Publishing, 1993. 
969 _aBooks 
909 _pG1370 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG1370ShelfC RESTRICTED_DOC    N'
999 _c9843
_d9843