000 00763aam a2200229 4500
005 20241204213616.0
008 241204b1997 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aProduct management
_cDonald R. Lehmann, Russell S. Winer
260 _aChicago
_bIrwin
_c1997
690 _aProduct management
920 _a9524
082 _a658.56 LEH 
100 _aLehmann, Donald R
250 _a2nd ed.  
300 _axix,460p 
400 _v The Irwin series in marketing 
700 _aWiner, Russell S 
945 _aProduct management / Donald R. Lehmann, Russell S. Winer 
960 _aChicago: Irwin, 1997. 
969 _aBooks 
909 _pG1328 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG1328ShelfC RESTRICTED_DOC    N'
999 _c9534
_d9534