000 | 00797aam a2200205 4500 | ||
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005 | 20241204213607.0 | ||
008 | 241204b2001 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aFrom brand vision to brand evaluation _bstrategically building and sustaining brands |
||
260 |
_aOxford _bButterworth/Heinemann _c2001 |
||
690 | _aBrands | ||
920 | _a8975 | ||
082 | _a658.827 CHE | ||
100 | _aChernatony, Leslie de | ||
300 | _axv, : 293p. | ||
400 | _v The Chartered Institute of marketing series | ||
945 | _aFrom brand vision to brand evaluation : strategically building and sustaining brands | ||
960 | _aOxford: Butterworth/Heinemann, 2001. | ||
969 | _aBooks | ||
909 | _p11261 (Shelf) Accn No.Item StatusAdd IdLocationItem Category11261ShelfC RESTRICTED_DOC N' | ||
999 |
_c8985 _d8985 |