000 00797aam a2200205 4500
005 20241204213607.0
008 241204b2001 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aFrom brand vision to brand evaluation
_bstrategically building and sustaining brands
260 _aOxford
_bButterworth/Heinemann
_c2001
690 _aBrands
920 _a8975
082 _a658.827 CHE 
100 _aChernatony, Leslie de
300 _axv, : 293p. 
400 _v The Chartered Institute of marketing series 
945 _aFrom brand vision to brand evaluation : strategically building and sustaining brands 
960 _aOxford: Butterworth/Heinemann, 2001. 
969 _aBooks 
909 _p11261 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11261ShelfC RESTRICTED_DOC    N'
999 _c8985
_d8985