000 00683aam a2200217 4500
005 20241204213605.0
008 241204b1998 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing management and strategy
260 _aLondon
_bPrentice Hall
_c1998
690 _aMarketing management
920 _a8849
040 _aIMI, New Delhi 
082 _a658.802 DOY 
100 _aDoyle, Peter
250 _a2nd ed. 
300 _axvii, : 465p. 
945 _aMarketing management and strategy 
960 _aLondon: Prentice Hall, 1998. 
969 _aBooks 
909 _p11174 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11174ShelfC RESTRICTED_DOC    N'
999 _c8859
_d8859