000 00775aam a2200205 4500
005 20241204213601.0
008 241204b2001 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aRight side up
_bbuilding brands in the age of organized consumer
260 _aLondon
_bHarper collins business
_c2001
690 _aBrands
690 _aMarketing management
920 _a8601
082 _a658.827 MIT 
100 _aMitchell, Allan
300 _axi,340p 
400 _v Includes bibliographical references and index 
945 _aRight side up : building brands in the age of organized consumer 
960 _aLondon: Harper collins business, 2001. 
969 _aBooks 
909 _p10973 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category10973ShelfC RESTRICTED_DOC    N'
999 _c8611
_d8611