| 000 | 00870aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204213556.0 | ||
| 008 | 241204b1995 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aDAGMAR _bdefining advertising goals for measured advertising results _cby Solomon Dutka |
||
| 260 |
_aIllinois _bNTC Business Books _c1995 |
||
| 690 | _aAdvertising-evaluation | ||
| 690 | _aAdvertising | ||
| 920 | _a8288 | ||
| 082 | _a659.11 DUT | ||
| 100 | _aDutka, Solomon | ||
| 250 | _a2nd ed. | ||
| 300 | _axii, : 129p. | ||
| 500 | _aOriginal edition by Russell Colley | ||
| 700 | _aColley, Russell | ||
| 945 | _aDAGMAR : defining advertising goals for measured advertising results / by Solomon Dutka | ||
| 960 | _aIllinois: NTC Business Books, 1995. | ||
| 969 | _aBooks | ||
| 909 | _p9591 (Shelf) Accn No.Item StatusAdd IdLocationItem Category9591ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c8298 _d8298 |
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