000 | 00813aam a2200193 4500 | ||
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005 | 20241204213556.0 | ||
008 | 241204b1988 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aPermotional management _bissues and perspectives _cedited by Norman Govoni,Robert Eng, Morton Galper |
||
260 |
_aNew Jersey _bPrentice Hall _c1988 |
||
690 | _aAdvertising | ||
690 | _aSales promotion | ||
690 | _aMarketing | ||
920 | _a8279 | ||
082 | _a658.8 PRO | ||
300 | _axi, : 305p. | ||
700 | _aGovoni, Norman A.P. Eng, Robert J Galper, Morton | ||
945 | _aPermotional management : issues and perspectives / edited by Norman Govoni,Robert Eng, Morton Galper | ||
960 | _aNew Jersey: Prentice Hall, 1988. | ||
969 | _aBooks | ||
909 | _p2993 (Shelf) Accn No.Item StatusAdd IdLocationItem Category2993ShelfC RESTRICTED_DOC N' | ||
999 |
_c8289 _d8289 |