000 00813aam a2200193 4500
005 20241204213556.0
008 241204b1988 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aPermotional management
_bissues and perspectives
_cedited by Norman Govoni,Robert Eng, Morton Galper
260 _aNew Jersey
_bPrentice Hall
_c1988
690 _aAdvertising
690 _aSales promotion
690 _aMarketing
920 _a8279
082 _a658.8 PRO
300 _axi, : 305p. 
700 _aGovoni, Norman A.P. Eng, Robert J Galper, Morton 
945 _aPermotional management : issues and perspectives / edited by Norman Govoni,Robert Eng, Morton Galper 
960 _aNew Jersey: Prentice Hall, 1988. 
969 _aBooks 
909 _p2993 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category2993ShelfC RESTRICTED_DOC    N'
999 _c8289
_d8289