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040 _aIMI, New Delhi
040 _c
082 _a658.8 HIA 
100 _aHiam, Alexander
245 _aThe portable MBA in marketing
_cAlexander Hiam, Charles D. Schewe
260 _aNew York
_bJohn wiley & Sons, Inc.
300 _axiv, : 464p. : 26cm. 
400 _v The protable MBA series 
500 _aIncludes nbibliographical references and index 
690 _aMarketing management
700 _aSchewe, Charles D. 
942 _2ddc
_cC
_n0
945 _aThe portable MBA in marketing / Alexander Hiam, Charles D. Schewe 
960 _aNew York: John wiley & Sons, Inc. 
999 _c803
_d803