000 00886aam a2200217 4500
005 20241204213539.0
008 241204b2000 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aShock marketing
_badvertising, influence, & family values
260 _aNew Delhi
_bVikas Publishing House Pvt Ltd
_c2000
690 _aAdvertising & promotion
690 _aMarketing management
920 _a7266
040 _aIMI, New Delhi 
082 _a659.1 MAR
300 _axiv, 185p. 
500 _aIncludes bibliographical references and index 
904 _aDirectory of Social Science Research and Training Institution in India 
945 _aShock marketing : advertising, influence, & family values 
960 _aNew Delhi: Vikas Publishing House Pvt. Ltd., 2000. 
969 _aBooks 
909 _p9473 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category9473ShelfC RESTRICTED_DOC    N'
999 _c7274
_d7274