| 000 | 00729aam a2200229 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250102171935.0 | ||
| 008 | 250102b |||||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 040 | _c | ||
| 082 | _a658.8342 PET | ||
| 100 | _aPeter, J Paul | ||
| 245 |
_aConsumer behavior and marketing strategy _cJ. Paul Peter, Jerry C. Olson |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bIrwin mcgraw-Hill _c1999 |
||
| 300 | _axxv,545p | ||
| 400 | _v The Irwin/Mcgraw Hill series in marketing | ||
| 690 | _amarketing | ||
| 690 | _aConsumer behavior | ||
| 700 | _aOlson, Jerry C | ||
| 942 |
_2ddc _cC _n0 |
||
| 945 | _aConsumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson | ||
| 960 | _aBoston: Irwin mcgraw-Hill, 1999. | ||
| 999 |
_c7186 _d7186 |
||