000 00925aam a2200229 4500
005 20241204213536.0
008 241204b2000 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe handbook of international marketing communications
_cedited by Sylvester O. Monye
260 _aOxford
_bBlackwell publishers ltd
_c2000
690 _acommuncation,international
690 _aAdvertising
690 _amarketing
690 _aExport marketing
690 _aCommunication in marketing
920 _a7048
020 _a9780631200918 
040 _aIMI, New Delhi 
082 _a658.848 HAN(Ref.)
300 _axv,294p 
500 _aIncludes index 
700 _aMonye, Sylvester O 
945 _aThe handbook of international marketing communications / edited by Sylvester O. Monye 
960 _aOxford: Blackwell publishers ltd, 2000. 
969 _aBooks 
909 _p9355 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category9355Ref.R RESTRICTED_DOC    N'
999 _c7056
_d7056