000 00712aam a2200193 4500
005 20241204213535.0
008 241204b1998 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aPrinciples of direct and database marketing
260 _aLondon
_bFinacial times pitman publishing
_c1998
690 _aDatabase marketing
690 _aDirect marketing
690 _aMardeting management
920 _a6975
082 _a658.872 TAP 
100 _aTapp, Alan
300 _axiii,369p 
945 _aPrinciples of direct and database marketing 
960 _aLondon: Finacial times pitman publishing, 1998. 
969 _aBooks 
909 _p9223 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category9223ShelfC RESTRICTED_DOC    N'
999 _c6983
_d6983