000 00727aam a2200193 4500
005 20241204213534.0
008 241204b1997 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aStrategies for implementing integrated marketing communications
260 _aLincolnwood
_bNTC business books
_c1997
690 _aMarketing communication
690 _aCommunication in marketing
920 _a6894
082 _a658.802 PER 
100 _aPercy, Larry
300 _axi,241p 
945 _aStrategies for implementing integrated marketing communications 
960 _aLincolnwood: NTC business books, 1997. 
969 _aBooks 
909 _p9185 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category9185ShelfC RESTRICTED_DOC    N'
999 _c6901
_d6901