000 00649aam a2200217 4500
005 20241204213519.0
008 241204b1994 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing
260 _aBoston
_bHoughton Miffin Company
_c1994
690 _aMarketing
920 _a6013
082 _a658.8 SKI 
100 _aSkinner, Steven J.
250 _a2nd ed.  
300 _axxxiii, : 750p. 
500 _aIncludes index 
945 _aMarketing 
960 _aBoston: Houghton Miffin Company, 1994. 
969 _aBooks 
909 _p8664 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8664ShelfC RESTRICTED_DOC    N'
999 _c6016
_d6016