000 00938aam a2200229 4500
005 20241204213516.0
008 241204b1998 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aAdvertising
_bPrinciples and practice
_cWilliam Wells, John Burnett, Sandra Moriarty
260 _aNew Jersey
_bA Simon & Schuster Company (Prentice Hall)
_c1998
690 _aAdvertising media
690 _aAdvertising
920 _a5815
082 _a659.1 WEL 
100 _aWells, William
250 _a4th ed. 
300 _axxi, : 731p. 
500 _aIncludes bibliographical references and Index 
700 _aBurnett, John Moriarity, Sandra 
945 _aAdvertising : Principles and practice / William Wells, John Burnett, Sandra Moriarty 
960 _aNew Jersey: A Simon & Schuster Company, (Prentice Hall), 1998. 
969 _aBooks 
909 _p8370 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8370ShelfC RESTRICTED_DOC    N'
999 _c5818
_d5818