000			01614aam a2200205 4500
005			20241204213512.0
008			241204b1997 xxu||||| |||| 00| 0 eng d
040			_aIMI, New Delhi
245			_aCommercializing new technologies _bgetting from mind to market
260			_aBoston _bHarvard Business School Press _c1997
690			_aCommercializing new technologies
690			_aInventions-Marketing
920			_a5547
082			_a658.575 JOL
100			_aJolly,Vijay K
300			_axxi,409p. : 24cm.
945			_aCommercializing new technologies : getting from mind to market
960			_aBoston: Harvard Business School Press, 1997.
965			_aThis book offers a way to take the guesswork out of technology commercialization and improve the returns companies make on their research investments. Drawing on dozens of examples from leading companies around the world, including AlliedSignal, Astra, IBM, ICI, Raychem, and Sony, as well as from several start-ups, Jolly highlights both successful and unsuccessful attempts at bringing new technologies to market. He makes the case for a new approach to innovation management based on creating value at every stage by involving a cast of internal and external constituencies-the scientific community,shareholders, funding partners, suppliers and end-users.For anyone interested in bringing new ideas to market, this book could mean the difference between seeing those innovations languish on the drawing board and achieving commercial success.
969			_aBooks
909			_pG752 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG752ShelfC RESTRICTED_DOC    N'
999			_c5550 _d5550