| 000 | 00925aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213510.0 | ||
| 008 | 241204b1997 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aDriving brand value _busing marketing to manage profitable stakeholder relationships _cby Tom Duncan,Sandra Moriarty |
||
| 260 |
_aNew York _bMcGraw-Hill _c1997 |
||
| 690 | _aCorporate image-case studies | ||
| 690 | _aBrand name products-marketing-management-case studies | ||
| 690 | _aBrand name products-marketing-management | ||
| 920 | _a5451 | ||
| 082 | _a658.827 DUN | ||
| 100 | _aDuncan,Tom | ||
| 300 | _axix,284p. : 24cm. | ||
| 700 | _aMoriarty,Sandra | ||
| 945 | _aDriving brand value : using marketing to manage profitable stakeholder relationships/by Tom Duncan,Sandra Moriarty | ||
| 960 | _aNew York: McGraw-Hill, 1997. | ||
| 969 | _aBooks | ||
| 909 | _p8229 (Shelf) Accn No.Item StatusAdd IdLocationItem Category8229ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c5454 _d5454 |
||