000 00821aam a2200205 4500
005 20241204213459.0
008 241204b1995 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing strategies
_bnew approaches, new techniques
_cedited by Malcolm McDonald
260 _aOxford
_bPergaman
_c1995
690 _aMarketing
690 _aMarketing research
920 _a4727libsysrecord: "Linear Card 
082 _a658.8'02 MAR
300 _axiv, : 278p. : 23cm. 
500 _aIncludes bibliograhical references and index 
700 _aMcDonald, Malcolm 
945 _aMarketing strategies : new approaches, new techniques / edited by Malcolm McDonald 
960 _aOxford: Pergaman, 1995. 
969 _aBooks 
909 _p7039 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category7039ShelfC RESTRICTED_DOC    N"
999 _c4728
_d4728