000 | 00821aam a2200205 4500 | ||
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005 | 20241204213459.0 | ||
008 | 241204b1995 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aMarketing strategies _bnew approaches, new techniques _cedited by Malcolm McDonald |
||
260 |
_aOxford _bPergaman _c1995 |
||
690 | _aMarketing | ||
690 | _aMarketing research | ||
920 | _a4727libsysrecord: "Linear Card | ||
082 | _a658.8'02 MAR | ||
300 | _axiv, : 278p. : 23cm. | ||
500 | _aIncludes bibliograhical references and index | ||
700 | _aMcDonald, Malcolm | ||
945 | _aMarketing strategies : new approaches, new techniques / edited by Malcolm McDonald | ||
960 | _aOxford: Pergaman, 1995. | ||
969 | _aBooks | ||
909 | _p7039 (Shelf) Accn No.Item StatusAdd IdLocationItem Category7039ShelfC RESTRICTED_DOC N" | ||
999 |
_c4728 _d4728 |