000 00821aam a2200241 4500
005 20241204213434.0
008 241204b1988 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aAdvertising
_bWhat it is and how to do it
_cRoderick White
260 _aLondon
_bMcGraw-Hill Book company
_c1988
690 _aAdvertisng
920 _a3217
040 _aIMI, New Delhi 
082 _a659.1 WHI 
100 _aWhite, Roderick
250 _a2nd ed. 
300 _axi, : 223p. : 23cm. 
400 _v Bibliography/ P. 210 
500 _aIncludes index 
945 _aAdvertising : What it is and how to do it / Roderick White 
960 _aLondon: McGraw-Hill Book company, 1988. 
969 _aBooks 
909 _p4050 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category4050ShelfC RESTRICTED_DOC    N'
999 _c3218
_d3218