| 000 | 00817aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213434.0 | ||
| 008 | 241204b1990 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aThe ad game _bPlaying to win _cG. Robert Cox, Edward J. McGee |
||
| 260 |
_anew Jersey _bPrentice Hall _c1990 |
||
| 690 | _aSales Promotion - handbook manuals etc. | ||
| 690 | _aAdvertising - handbook, manuals etc. | ||
| 920 | _a3207 | ||
| 082 | _a659.1 COX | ||
| 100 | _aCox, G. Robert | ||
| 300 | _axiii, : 226p. : 23cm. | ||
| 500 | _aIncludes index | ||
| 700 | _aMcGee, Edward J. | ||
| 945 | _aThe ad game : Playing to win / G. Robert Cox, Edward J. McGee | ||
| 960 | _anew Jersey: Prentice Hall, 1990. | ||
| 969 | _aBooks | ||
| 909 | _p3843 (Shelf) Accn No.Item StatusAdd IdLocationItem Category3843ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c3208 _d3208 |
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