| 000 | 00815aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213433.0 | ||
| 008 | 241204b1994 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aStrategic brand management _bNew approaches to creating and evaluating brand equity |
||
| 260 |
_aLondon _bGlobal Business Press _c1994 |
||
| 690 | _aBrand management | ||
| 690 | _aMarketing | ||
| 920 | _a3153 | ||
| 082 | _a658.827 KAP | ||
| 100 | _aKapferer, Jean-Noel | ||
| 300 | _a230p. : 25cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 945 | _aStrategic brand management : New approaches to creating and evaluating brand equity | ||
| 960 | _aLondon: Global Business Press, 1994. | ||
| 969 | _aBooks | ||
| 909 | _p4872 (Shelf) Accn No.Item StatusAdd IdLocationItem Category4872ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c3154 _d3154 |
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