000 00843aam a2200217 4500
005 20241204213432.0
008 241204b1989 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing strategy and plans
_cby David J. Luck, O. C. Ferrell and George H. Lucas
260 _aNew Jersey
_bPrentice Hall
_c1989
690 _aMarketing - Strategy and Plans
920 _a3108
082 _a658.802 LUC 
100 _aLuck, David J.
250 _a3rd ed. 
300 _ax, : 514p. : 21cm. 
700 _aFerrel, O. C., Jt. author Lucas, George H., Jt. author 
945 _aMarketing strategy and plans / by David J. Luck, O. C. Ferrell and George H. Lucas 
960 _aNew Jersey: Prentice Hall, 1989. 
969 _aBooks 
909 _p4018 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category4018ShelfC RESTRICTED_DOC    N'
999 _c3109
_d3109