| 000 | 00980aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213432.0 | ||
| 008 | 241204b1990 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aContemporary perspective on strategic market planning _cRoger A. Kerin Vijay Mahajan, P. Rajan Varadarajan |
||
| 260 |
_aBoston _bAllyn and Bacon _c1990 |
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| 690 | _aStrategic Planning | ||
| 690 | _aMarketing - Planning | ||
| 920 | _a3102 | ||
| 082 | _a658.801 KER | ||
| 100 | _aKerin, Rovger A. | ||
| 300 | _ax, : 453p. : 21cm. | ||
| 500 | _aIncludes references | ||
| 700 | _aMahajan, Vijay, Jt. author Varadarajan, P. Jt. authro | ||
| 945 | _aContemporary perspective on strategic market planning / Roger A. Kerin Vijay Mahajan, P. Rajan Varadarajan | ||
| 960 | _aBoston: Allyn and Bacon, 1990. | ||
| 969 | _aBooks | ||
| 909 | _p4001 (Shelf) Accn No.Item StatusAdd IdLocationItem Category4001ShelfC4002ShelfC4003ShelfC4004ShelfC4005ShelfC4006ShelfC4007ShelfC4008ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c3103 _d3103 |
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