000			01487nam a2200217 4500
005			20260630123236.0
008			260630b |||||||| |||| 00| 0 eng d
020			_a9789351192428
082			_a658.872 SOP
100			_aSople, Vinod V.
245			_aE-marketing in digital age _b: text and cases
260			_aDelhi: _bHimal Impressions; _cc2014.
300			_axxviii, 342p.
500			_aIncludes index.
520			_aAbout the Book: E-Marketing In Digital Age: Text and Cases: 2nd Edition This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. Content Role of Internet Marketing on Internet Consumer Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-Retailing B2B Networks and E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing and Globalization
650			_aElectronic Commerce
650			_aDigital Marketing
650			_aConsumer Behaviour
650			_aSocial Media Marketing
942			_2ddc _n0 _cC
999			_c30985 _d30985