000			00874nam a2200217 4500
005			20260622163719.0
008			260622b |||||||| |||| 00| 0 eng d
020			_a9789353435141
082			_a658.872 BHA
100			_aBhatia, Puneet Singh
245			_aFundamentals of digital marketing
250			_a2nd ed.
260			_aNoida, Uttar Pradesh, India: _bPearson India Education Services Pvt Ltd; _cc2019.
300			_axxii, 479p.
500			_aIncludes bibliographical references and index
520			_aThe book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques.
650			_aDigital marketing
650			_aSocial media
650			_aDigital strategy
942			_2ddc _n0 _cC
999			_c30970 _d30970