000			00896nam a2200217 4500
005			20260622161508.0
008			260622b |||||||| |||| 00| 0 eng d
020			_a9789355734570
082			_a658.872 ZAH
100			_aZahay, Debra
245			_aInternet marketing _b: Integrating online & offline strategies in a digital environment
250			_a4th ed.
260			_aNoida (U.P): _bCengage; _cc2018.
300			_axi, 562p.
500			_aIncludes bibliographical references and index.
520			_aThis book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.
650			_aInternet marketing
650			_asocial media marketing
700			_aRoberts, Mary Lou
942			_2ddc _n0 _cC
999			_c30967 _d30967