000			01198nam a2200205 4500
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008			260622b |||||||| |||| 00| 0 eng d
020			_a9789370603202
082			_a658.87 KOT
100			_aKotler, Philip
245			_aRedefining retail: _b10 guiding principles for a post-digital world
260			_aNew Delhi: _bWiley India; _cc2024.
300			_axxxvi, 358p.
500			_aIncludes bibliographical references and index.
520			_aThe authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: - -The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. -How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. -The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
650			_aRetail trade _xTechnological innovations
650			_aRetail trade _xResearch
700			_aStigliano, Giuseppe _eAuthor
942			_2ddc _n0 _cC
999			_c30964 _d30964