000 01132nam a2200193 4500
005 20260521143529.0
008 260521b |||||||| |||| 00| 0 eng d
020 _a9789351952848
082 _a658.85 BAG
100 _aBagchi, Subroto
245 _aSell
_b: the art, the science, the witchcraft
260 _aGurugram:
_bHachette Book:
_cc2018.
300 _axiv, 244p.
520 _aIn "Sell," Bagchi offers a unique perspective on selling and salesmanship, drawing on stories, anecdotes, and experiences to present the concepts. He delves into each stage of the selling process, providing insights and skills that can elevate selling to an art form. Bagchi shares practical advice, such as using the life-cycle of the coho salmon to improve prospecting, distinguishing real customers from time-wasters, and the power of persuasion over mere convincing. The book challenges conventional views of selling, emphasizing the importance of belief in the product and the value of salesmanship in any profession.
650 _aSelling skills
650 _aSales strategy
650 _aBusiness communication
942 _2ddc
_n0
_cC
999 _c30880
_d30880