000			01098nam a2200217 4500
005			20260528153808.0
008			260521b |||||||| |||| 00| 0 eng d
020			_a9781529768640
082			_a658.872 KOZ
100			_aKozinets, Robert V.
245			_aInfluencers & creators _b: business, culture and practice
260			_aNew Delhi: _bSage; _cc2023.
300			_axii, 371p.
500			_aIncludes bibliographical references and index.
520			_aInfluencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands.
650			_aSocial media marketing
650			_aAdvertising
650			_aInfluencer marketing
650			_aDigital entrepreneurship
942			_2ddc _n0 _cC
999			_c30879 _d30879