000			01306nam a2200241 4500
005			20260601105940.0
008			260516b |||||||| |||| 00| 0 eng d
020			_a9781119984818
082			_a658.827 WHE (Ref.)
100			_aWheeler, Alina
245			_aDesigning brand identity: _ba comprehensive guide to the world of brands and branding
250			_a6th ed.
260			_aNew Jersey: _bJohn Wiley & Sons; _cc2024.
300			_axiii, 332p.
500			_aIncludes index.
520			_aOrganized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: - Over 100 branding subjects, checklists, tools, and diagrams, More than 50 all-new case studies that describe goals, process, strategy, solutions, and results, New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing, Additional examples of the best/most important branding and design work of the past few years, Over 700 illustrations of brand touchpoints, More than 400 quotes from branding experts, CEOs, and design gurus.
650			_aBrand name products
650			_aBranding _xMarketing
650			_aTrademarks _xDesign
650			_aAdvertising _xBrand name products
700			_aMeyerson, Rob _eAuthor
942			_2ddc _n0 _cR
999			_c30834 _d30834