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082			_a658.827 SOO
100			_aSood, Gaurav
245			_aBranding in the digital age _b: a comprehensive guide for building and managing brands online
260			_aNew Delhi: _bAltantic; _cc2025.
300			_avii, 422p.
500			_aIncludes references.
520			_aBranding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media, artificial intelligence and data analytics—are reshaping how brands communicate, engage and connect with their audiences. Packed with actionable insights, this comprehensive guide provides strategies and frameworks that successful brands use to build strong online identities and foster meaningful relationships. Through in-depth case studies of industry leaders and analyses of emerging trends, it empowers readers to stay ahead in the competitive digital marketplace. Whether you're an experienced marketer, a business owner or a student of branding and digital marketing, this book equips you with the tools and knowledge to effectively manage brands online. Learn how to create impactful strategies, enhance brand loyalty and drive sustainable growth in a rapidly changing digital era where adaptability is essential.
650			_aDigital branding
650			_aBrand management
650			_aAI in marketing
942			_2ddc _n0 _cC
999			_c30823 _d30823